Meet specific buyer demand beyond the main website.

I expanded a multilingual network of focused sites and connected search demand with lead capture and commercial outcomes.

A closer look at the workExplore the case

LSports Web GrowthSystem overview

Find specific demand

Identify narrow buyer searches and suitable landing experiences.

Build and localize

Create focused sites, content, and forms across languages.

Connect to sales

Pass accurate lead data and attribution into the CRM.

Inspect the funnel

Follow qualified demand through opportunity and revenue outcomes.

Process illustration · Read the build decisions below

01 / The problem

Specific searches need a relevant destination

Prospective buyers searched for specific sports-data feeds and APIs. Those narrow searches did not always fit naturally within the main corporate website.

The work needed to connect relevant search traffic with reliable lead capture, so the team could see which demand produced viable commercial opportunities.

02 / The build

How I built it

I expanded dedicated sites for focused search intent, combining query research with content, design, and WordPress implementation across languages.

I connected forms and CRM attribution so sales received the right information. The web work also included campaign pages, site reliability, and the website-form portion of a CRM migration.

I examined the funnel beyond traffic. Leads, qualified opportunities, and won recurring revenue remained separate measures; buyer budget and commercial fit mattered as much as search intent.

My role

I expanded an existing acquisition network through keyword selection, AI-assisted content, design, domains, and website implementation. I worked with colleagues and contractors on forms, attribution, and site operations.

03 / In practice

Trace the demand all the way through

Search

What I worked on

Specific buyer queries

What to measure

Relevant impressions and clicks

Website

What I worked on

Localized pages and useful content

What to measure

Engagement and form conversion

Lead handoff

What I worked on

Forms and CRM attribution

What to measure

Qualified demand

Commercial outcome

What I worked on

Funnel analysis with the team

What to measure

Opportunities and won recurring revenue

Illustrative acquisition map. It describes the mechanism without exposing commercial records.

04 / The result

$62KMRR

2,300+B2B leads

10+ / 7websites / languages

The channel grew to $62K MRR and generated more than 2,300 B2B leads across over ten sites in seven languages, using organic acquisition.

I expanded the existing network and owned the web work. Colleagues and contractors contributed to design, operations, qualification and sales. Following the funnel helped connect website decisions with the commercial work after an inquiry.

Keep exploring

Content Machine

I built a content system that connects search research, company knowledge, writing, editorial review and publishing operations.

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